Unibet sponsors, streams CS:GO Blast Series event in Copenhagen
Esports Betting Report

Unibet Is Latest Sportsbook To Increase Its Esports Betting Presence

Unibet CSGO Blast Series

Unibet is the main sponsor of a CS:GO event in Copenhagen this weekend, the latest example of traditional sportsbooks trying to gain traction in esports betting.

CS:GO Blast Series + Unibet

Unibet is sponsoring the CS:GO Blast Series, scheduled to run Nov. 24-25. It pits six of the best CS:GO teams in the world in a two-day event:

  • Astralis
  • FaZe
  • G2
  • Ninjas in Pyjamas
  • North
  • SK

A prize pool of $250,000 in up for grabs.

The matches will be played in the state-of-the-art Royal Arena with more than 10,000 expected to be in attendance, making the Blast Pro Series the largest esports tournament ever in Denmark.

Unibet’s involvement

Unibet has been increasingly trying to improve its esports offer, much like many traditional bookmakers.

The site is offering new customers €30 worth of esports free bets this week after their first deposit. Unibet will also live stream the entire event inside its platform.

Unibet generally sticks to the biggest esports in the world, like CS:GODota 2League of Legends and StarCraft 2.

Traditional books in esports

Unibet and other traditional books are competing against a number of esportsbooks that specialize in the market.

Many of them have struggled to find their way to profitability. It still hasn’t stopped books from trying to make in-roads in the space, of course.

Sponsoring events and teams is certainly a way to make in-roads in terms of familiarity and visibility within the esports community.

Whether sponsorships like this one from Unibet is a one-off or part of an increasingly dedicated push to attract esports bettors remains to be seen.

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Dustin Gouker
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Dustin Gouker covers the daily fantasy sports industry as well as other topics related to sports betting as the editor of LegalSportsReport.com, in addition to writing about the regulated U.S. online gambling industry for a number of online publications.