Betway promotes intersection of CS:GO and esports betting
Esports Betting Report

Betway Will Bring Live CS:GO Odds To ESL Pro League Broadcasts As New Sponsor

ESL Pro League Betway

The ESL Pro League announced Betway as an official partner to one of the world’s top Counter-Strike: Global Offensive competitions.

The sponsorship will span the duration of the upcoming ESL Pro League season. It begins in August and climaxes at a live final in Odense, Denmark, on Dec. 5.

ESL Pro League gets live odds from Betway

Betway is a global online gambling company serving a number of sports betting markets, including esports betting. Betway previously worked with ESL in sponsoring ESL One Cologne, a $250,000 CS:GO tournament held in July.

At that event, Betway contributed live esports betting odds to ESL’s streaming broadcast. That gave bettors an unprecedented look at shifting odds for CS:GO betting during the event as part of the produced viewing experience. Betway has confirmed that this practice will continue through the ESL Pro League. That enables interested bettors to keep up with the odds on matches they’re following.

“Our experience sponsoring ESL One Cologne was a huge success, and the feedback we received from our first-of-its-kind live odds feeds into the broadcast has inspired us to increase our involvement across tournaments and teams in the coming months and years,” said Anthony Werkman, director of marketing and operations for Betway.

The world’s top CS:GO teams set to compete

The ESL Pro League features a $1 million prize pool. Twenty-eight teams evenly split between North America and Europe will battle it out to determine the 12 finalists who will compete in the finals in Odense. Each team will play 26 matches by season’s end, ensuring that only those who rigorously prove themselves the best will advance.

Returning champion G2 Esports comes into the competition flying somewhat under the radar given the impact of roster changes on other top teams following the conclusion of the PGL Major. Fellow European sides FaZe Clan and Natus Vincere will be debuting newly rebuilt rosters. Across the pond, top American squad Cloud9 will be bringing its own revamped roster in hopes of booking a return trip to the event’s grand final.

Other top teams such as Astralis, Fnatic and Team Liquid are also seeking a piece of the prize pool.

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Jared Wynne
- Jared Wynne has spent more than a decade working in the esports industry as a writer and consultant. His work on esports has been featured by a variety of publications and he has helped to build multiple media operations in the space.