Esports Veteran Bryce Blum Leads New Firm, ESG Law
Esports Betting Report

Attorney Launches First Law Firm Focused Entirely On Esports

esports law firm
Bryce Blum, a well-known lawyer involved in esports, has launched his own law firm focusing entirely on the industry.

Electronic Sports & Gaming Law aims to support and represent esports teams, players and institutions in the ever-growing industry of esports.

Blum made the announcement on Twitter:

ESG Law, first of its kind

Here is what Blum had to say about his new firm:

“ESG Law goes beyond the typical attorney‑client relationship. Woven into the fabric of the esports ecosystem and deeply invested in its future growth, we are not simple service providers; we are engaged citizens of the esports community that create legal solutions to a constantly evolving set of challenges.”

Interested parties can now reach out to the company that offers a great deal of specialized expertise for the competitive gaming industry.

Blum, who has been working as an attorney in the esports industry for a while now, brings lots of esports experience to the table.

Besides being the co-founder of Interactive Media & Entertainment Law, a firm that creates future-ready law in esports, Blum is also an in-house counsel for Unikrn. Unikrn is one of the most successful esports betting companies in the industry and an organization that has been steadily promoting integrity in the industry.

Blum is also the co-manager of the esports division of Catalyst Sports & Media, a recently established sports agency. The organization offers strategic advisory and representation in basketball, football and esports.

With all of his experience and expertise, Blum also regularly provides opinions and commentary of various trending legal topics from the industry.

Who is using ESG Law?

So far, ESG Law’s clientele include famous organizations like Team Liquid, Fnatic, Team SoloMid, Beyond the Summit and others. Following the expansionary trend of esports, more will surely be added in the near future.

“Bryce knows esports better than any legal group we’ve used. He’s smart, navigates complex issues precisely, and is dependable. He always hits his deadlines and has impressed us every step of the way,” said Steve Arhancet, co-CEO of Team Liquid.

New agencies emerging to improve competitive gaming

ESG Law is among the recently established agencies that are looking to make the competitive gaming industry a better and more fair place.

Paul “ReDeYe” Chaloner, a veteran from the esports community, has also recently set up his own shop called Code Red in order to help out anyone who’s interested in the field. The consultancy goal is to advise, help and represent industry talent.

Evolved Talent Agency and RFRSH Entertainment are two more examples of new agencies emerging in the industry. Both seek to represent talent, making sure that up-and-coming stars get treated fairly.

Esports is slowly and surely gaining world fame, but with global expansion comes the need for transparency and fairness in the industry. While there are still things that need to be done in terms of getting esports to the point where traditional sports is, companies like ESG Law and Code Red can definitely help in getting there.

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Dejan Zalik
- Dejan has been involved in gaming for over 10 years. Moving from classics like Diablo 2, Lineage 2, and Warcraft 3, he found his passion in Dota 2, which he’s been playing ever since. He writes for various esports-related publications and also enjoys reading about the industry.