Ourgame is part of the Allied eSports consortium. Last August, that group announced the building of a new esports stadium in Oakland, California.
The “Esports Arena: Oakland” is being built in partnership with the Santa Ana Esports Arena. The stadium will host a weekly event schedule. What will be in it?
Allied eSports came into being as a cooperative venture between Ourgame and:
Senior Vice President of Allied eSports, Jud Hannigan said:
“Partnering with Esports Arena is the next step for Allied eSports in building our worldwide arena footprint and launching consistent tournaments on a global scale.”
On its LinkedIn page, Allied eSports explains its global ambitions:
“The company’s mission is to build a global competitive esports property designed to connect players and fans via a network of arenas around the world which will serve as both battlegrounds and content generation hubs. The first Allied eSports property, Wangyu eSports Arena, opened its doors in late 2015 in the heart of downtown Beijing.”
Allied eSports is likely to be the vehicle Ourgame uses for its US esports expansion. But it has a considerable capacity to expand using its own resources.
In June 2015, Ourgame bought the World Poker Tour from bwin.party. The WPT organizes live poker tournaments in locations around the world and broadcasts the events to over 150 countries.
The WPT has a five-year TV deal in place with Fox Sports to broadcast the poker tournament series until 2021.
The brand is supported by “ClubWPT.com, a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States.”
With this level of experience in organizing and broadcasting online poker, it is easy to see Ourgame translating its expertise to esports.
Ourgame’s primary business is founded on its stable of games that were in some cases the first online versions of traditional games such as Mahjong, chess and Texas hold’em.
In total there are more than 200 individual and massive multiplayer online games in its portfolio.
The company has announced that it wants to use its games to build a presence in the US social gaming industry. However, it must also be eyeing the possibility of having more of its titles become popular as esports.
Chinese companies such as Tencent already have a big piece of the esports industry — Tencent owns Blizzard Activision — now it looks like they want to own even more.